October 11, 2007

Web Consumer Survey 2007

Avenue A Razorfish surveyed 475 consumers in 'all' demographies.

Results are intresting...
Only 60% personalize home pages
47% never share bookmarks
44% never use RSS feeds
65% never use tag clouds
Almost all read the "most popular" or "most emailed" items on sites

Video: Big
67% regularly watch videos on YouTube, etc.
95% have watched online videos in the last 3 months.
49% have uploaded online videos in the last 3 months.
85% have watched online movie previews in last 3 months.
71% have watched a TV show online in the last 3 months.

Online Music, Photos, Blogs: Pretty Big
42% regularly purchase music online
41% use photo-sharing sites
70% read blogs regularly

Online research when making product selection decisions: HUGE
92%+ use the web when making product buying decisions (research, reviews, retailer location, price comparison, etc.)
54% start their product research at a search engine
14% start it at a comparison shopping engine
30% start it at an e-commerce or retailer site
55% rely on USER REVIEWS most when choosing products
21% rely on EXPERT REVIEWS most.
After product selected, most important criteria when choosing where to buy are PRICE (38%) and SITE REPUTATION (38%)

Mobile data services: Small
68% never use mobile phone to listen to music
76% never use mobile phone to watch video.
64% never use mobile phone to check headlines.

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